Using reference images

Several tools — Create Variation, Sketch to Image, and others — let you attach a reference image to guide the look of your product. Here's how to get the result you expect.

What a reference does

A reference is a style guide for your product — Kenna pulls its colors, materials, patterns, motifs, and finish and applies them to your product's surfaces. It does not paste the reference's photo into your render.

• ✅ The reference's palette, textures, and motifs are applied to your product.
• ❌ The reference's background, scene, lighting, or floating elements are not imported. Your product stays on its own clean background.

So if you feed a dark, busy moodboard as a reference to a sneaker shot on white, you'll get the moodboard's colors and materials on the sneaker — while the sneaker stays on the clean white background.

Tips

• Be specific in the prompt. "Apply the reference's colors and materials to the jacket" steers cleaner than "add moodboard elements," which invites more than you want.
• Two references, two jobs. Where a tool allows two references, use one for colorway/material and one for pattern/motif.
• Hold what matters. In Create Variation, turn Creativity toward Faithful and enable hold silhouette when you want the reference's look but not a redesign of the shape.