Background

Places a product into a new environment or scene while keeping the product exactly as-is.

When to use it

Reach for Background when your product looks right but needs a setting — a clean studio backdrop, a lifestyle scene, or a branded environment. It keeps the product itself untouched and just builds a new scene around it, which makes it ideal for campaign and catalog imagery.

How to use it

1. Upload the product image (ideally on a clean or white background).

2. Describe the environment in the prompt: "Clean white studio, natural sunlight" or "outdoor café table, morning light" or "minimalist concrete shelf, soft shadows."

3. Click Generate. Cost: 3 credits.

Credits

Each background costs 3 credits.

Tips

Products on white or transparent backgrounds work best as source images. The more specific your environment description, the better: include lighting direction, time of day, surface material, and mood.